Bloom Bag – Khaki Pebble

$88 $98

The Bloom Bag: your official everyday essential (and ela fan-favourite) has the perfect proportions to carry everything you need...and a little bit extra. Equal parts sophisticated and fun, its structured finish and beautiful Khaki shade makes it the perfect seasonless companion.

With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-approved vegan leather.


  • 10.25" L x 7.5" H x 2.75" D
  • Gold hardware
  • Fully lined in signature purple
  • Magnetic exterior pocket
  • Interior zipper pocket and slip pocket compartment for bulkier items
  • Comes with two straps - long adjustable crossbody strap drop 21" + and shorter guitar strap 12" drop

    Customer Reviews

    Based on 7 reviews
    Sofia Kassam
    Bloom bag adoration

    Love the colour of the bag, feels like the shorter guitar strap may be too small for the size of the bag, was surprised at how big it is and how much it can fit!

    I’m looking for the belt bag next!

    Lovely medium sized bag

    This bag is very convenient. It’s compact but can fit a small water bottle and enough for the entire day. Plus it looks beautiful. The colour green goes with everything and I love the versatility of the two strap lengths.
    The lining is a bit flimsy - the interior pocket can’t really hold much without flopping - that’s my only critique.

    Great size and sleek!

    This purse is so sleek and such a great size that fits most of my life in a handbag. I really want the belt bag next!

    Samar N
    Now my fav brand

    Reading the reviews I almost didn’t believe everybody raving it looks more expensive than what you’re paying for and it’s so true love the details functionality quality. It’s my go to bag

    Michelle N
    A little disappointed

    I was so excited to order this bag but once I received it I am disappointed. In all the pictures it looks like both straps come off and can be changed. But actually only the long body strap comes off and the shorter strap does not. Also the lining of the bag is to big and not very structured. So if you use the side pocket without the zipper things fall out. I love the look of this bag but wish it was disclosed about the straps.

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